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Consider
RACP for your restaurant needs!
If you are like
most independent restaurateurs, you employ one of two
methods for most of your purchasing. Either you trust
no one and try to buy from several different distributors
to keep one pitted against the other, or you principally
use one distributor thinking you can trust your sales
rep and will be rewarded for your loyalty.
Frankly, neither
of these methods works. Distributors and their sales
reps want to maximize profits and commissions. If you
trust that you are getting excellent pricing because
of your loyalty to your rep and distributor, you are
probably mistaken. And, if you try to split your business
between two or three sales reps thinking this will "keep
them honest," you probably do not realize how a sales
rep's commission is structured. A rep's commission increases
as the profit margin he or she generates for the distributor
increases. Thus, these multiple sales reps reach a kind
of understanding about dividing your business and will
not really undercut each other. You see, if they can
keep the profit margin high enough on your purchases,
they know that a 7% commission on half of your business
means more income than a 2% commission on all of your
business. So they will not truly drop your pricing into
the most cost effective range.
If these typical
purchasing techniques really worked, don't you think
the big chains would be purchasing in such a manner?
You will never find a corporate chain that trusts
any distributor to give them excellent pricing. Moreover,
you will never find any corporate chain that simply
has a couple of vendors vying for their business on
a day-to-day, item-by-item basis. No, you will find
that the big chains purchase their goods and services
with the exact same methods and diligence that you can
enjoy as a member of RACP.
RACP has negotiated
guaranteed contracts under
which our members purchase their goods and services
just like the corporate chains. In addition, RACP has
negotiated invaluable audit privileges with our vendors
so that we can guarantee that members pay only the negotiated
mark-ups. Moreover, there are several rebates from vendors
available only to RACP members.
RACP
guarantees to save you money, valuable time and bothersome
headaches.
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